Liz Connor is a features journalist, editor and brand copywriter based in London.
About me
I help health and wellness brands create culture-focussed content that ranks, converts and reads more like a zeitgeisty magazine feature than standard marketing copy.
As a journalist in the field for the past 10 years, my work has been published in ELLE, Marie Claire, The Times, GQ, Stylist, National Geographic Traveller, The Independent, The i Paper, BBC Travel, BBC Science Focus, CityAM and Business Insider.
I also work with leading lifestyle brands including Holland & Barrett, Healf, David Lloyd Clubs, BLOK, Land Rover, Island Records, HUEL, Form Nutrition, Fearne Cotton's Happy Place, Heineken, Neilson Active Holidays, Shanghai Design Week and Innermost.
Previously, I was Health and Wellbeing Editor at Press Association, Senior Commissioning Editor for wellbeing titles at Penguin Random House, Lifestyle Journalist at The Evening Standard and Digital Style + Grooming Writer at British GQ.
My Services
From blog posts to content strategy, here are a few ways we can work together.
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From viral TikTok trends and the latest superfoods, connect your brand to the topics that can drive traffic to your site and convert visitors - all while ensuring it sounds like it’s written by a human.
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Show your brand’s commitment to scrupulous editorial-level research and curiosity with deep dives into emerging trends and ideas.
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Wondering how to think and act like a digital publisher? Get journalist insights on how to renose your current content to keep pace with the topics readers care about.
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Build smarter conversations with your audience and drive habitual readership with journalist-written email copy that cuts though the AI slop.
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From editorially-written captions to engaging video scripts, I create social copy with your brand personality in mind.
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From breaking scientific research to viral celebrity stories, I can help your brand channels keep pace with what’s happening in your niche, in real-time.
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With so much noise happening online, print magazines have become the ultimate community builders. I work with a team of award-winning journalists and designers to concept your brand message into a culturally relevant publication.
Read my porfolio
Journalism
From interviews and first-person features to deep dives into trends, read some of my recently published articles.
Copywriting
A selection of recent copywriting projects, plus ways we can work together to create content that converts.
Books
Read about my debut children’s book, Perfectly Imperfect Stories, published by Magic Cat.